Videos with no single figure
A neighbourhood tour or a market-update piece has no hero token. The hero slot will grab whatever the transcript put there, which is usually the wrong word. Use a normal style.
Caption style
Real estate captions, where the number is the message.
A listing video is not a talking-head video with houses in it. One figure decides whether the viewer keeps watching — the price, the square footage, the bed count — and a caption track that treats that figure as just another word has already lost.
Number Story — Condensed caps slide in, the key figure on a blue plate.
Closest alternatives — point at one to play it
Gradient Estate
Agent Story
Property Pop
Five presets in the Real Estate family. Four of them put the figure behind you rather than over you.
What the preset actually is
- Typeface
- Barlow Condensed, weight 700 for the spoken line, uppercase with a little tracking.
- The figure
- Scales to 2.4x the line, in white (#FFFFFF) on a #0E5FD8 blue plate.
- The spoken line
- Pale blue-white (#EAF2FF) at 66% of the figure's size, held at 90% opacity.
- Outline
- None at all. The plate does the separating, so a stroke would only thicken the type.
- Motion
- Words slide in horizontally one at a time, paced from the cue rather than a fixed beat.
- Placement
- 76% of frame height — above the interface furniture on Reels and Shorts.
Why the figure gets its own treatment
Every other caption style on this site treats a line as a line: same size, same weight, one word emphasised at most. That is right for speech, where the meaning is spread across the sentence. It is wrong for a listing, where the meaning is concentrated in one token and everything around it is scaffolding. "Three bedrooms, two baths, eleven ninety-five a month" is one number and eight words of context.
So this family splits the line in two. The figure becomes a hero element at 2.4x scale with its own typeface weight and a solid plate behind it; the spoken words shrink to two-thirds and drop to 90% opacity, close enough to read and far enough back to stay out of the way. The viewer gets the number at a glance and the sentence if they want it.
The plate is doing something a stroke cannot. Property footage is the most variable background in short-form video — a white kitchen, a dark hallway, a bright exterior, all inside one clip. An outline has to survive all of them and usually compromises on the worst. A solid plate does not care what is behind it, which is why the figure holds across a whole walkthrough while a stroked caption flickers room to room.
Four of the five presets in this family also route the figure behind the agent. On a listing video the agent is usually centre frame and gesturing at what they are describing, so a large number placed over them covers the exact thing they are pointing at. Behind them, it composes.
Where this look is the wrong choice
Numbers the transcript mishears
Prices and square footages are exactly what speech recognition gets wrong, and this style makes the one wrong word the biggest thing on screen. Read every figure back before export — this is the style with the least margin for a transcription slip.
Rapid-fire spec lists
Four beds, three baths, two-car garage, half an acre, all in one breath: the hero treatment fires on each in turn and the frame never settles. Break the cue up, or use a quieter style for the spec run and save this for the price.
Brand-locked brokerages
The blue plate and the pale line are a specific palette. Brokerage brand guidelines usually are too. The plate colour and the hero colour are both editable; the split between hero and context is the part worth keeping.
How to caption a listing video
Upload the walkthrough
The edited tour, or the raw take if you are cutting afterwards.
Pick a Real Estate preset
Number Story leads with the figure on a plate; the family has four more.
Check every number, then export
Figures first, then the address, then export video or a subtitle file.
Questions about real estate captions
What makes a real estate caption different from a normal one?
Weighting. A normal caption gives every word the same size because speech spreads its meaning across a sentence. A listing concentrates its meaning in one figure — the price, the square footage, the bed count — so these presets scale that figure up, give it a plate, and shrink the surrounding words to context. The viewer reads the number at a glance whether or not they read the sentence.
Will the captions cover the property or the agent?
Four of the five presets in this family composite the hero figure behind the subject, so the agent stays in front of the number rather than being covered by it. That matters on listing videos specifically, because the agent is usually centre frame and gesturing at the feature they are describing.
Does it get prices right?
Usually, and you should still check. Prices and measurements are among the things speech recognition most often mishears, and this style makes the mistaken figure the largest element in the frame. The transcript is editable before export, and on a listing video the figures are the first thing to read back.
Can I match my brokerage's brand colours?
Yes. The plate colour, the figure colour, the context colour and the type size are all editable, and the preview updates on your own footage. The structural idea — one figure promoted, everything else demoted — is what carries the style, not the specific blue.
Can I export captions as a file for MLS or a brokerage portal?
Yes. Alongside a captioned video you can export SRT, VTT or plain text, which is what most portals and listing syndication tools accept when they take a caption track at all.
Read next
Text-behind-subject captions
The depth pass that puts the figure behind the agent, explained.
Instagram Reels captions
Where most listing videos end up, and what the interface covers.
Caption safe areas
Why 76% of frame height, and what sits over the bottom of a Reel.
Captions for product demos
The same problem in another vertical: captioning a thing, not a talk.
Caption a listing video
Upload a walkthrough, pick a Real Estate preset, and check the figures before you export.